Oct. 28, 2020

Ep. 157 :: Overcoming the Price Objection, "Is this the best you can do?"

Ep. 157 :: Overcoming the Price Objection, "Is this the best you can do?"

In the September issue of the LBM Journal, sales consultant Bill Lee posed the question, "Is your team trained to deal with price objections?" Short answer: no. Upon reading Bill’s article, a sales manager from Wisconsin named Bobby reached out to...


In the September issue of the LBM Journal, sales consultant Bill Lee posed the question, "Is your team trained to deal with price objections?"

Short answer: no.

Upon reading Bill’s article, a sales manager from Wisconsin named Bobby reached out to me via Instagram. He asked, “What’s your thought on how someone should stand their ground to this 1-2 punch from a customer: I can get a better price somewhere else. Is this the best you can do?”

In this episode, Bradley Hartmann outlines a thoughtful methodology to use as a script.      

The price objection—you know it’s coming.
Prepare for it.
Execute a response optimized to beat it.

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